HTC U Ultra & U Play Lauched In India At A Pocket Non-friendly Price

5 (100%) 2 votes


HTC has finally launched their U Ultra & U Play in India. But the prices of these devices may give you a mini heart attack.

HTC U Ultra & U Play India Ultra

The U Ultra packs a Snapdragon 821 with 4GB RAM & 64GB Internal Storage. It has a 12mp Rear Facing Camera with f-1.8 aperture, 1.55µm Pixel Size and OIS. In the front it is rocking a 16mp Selfie Camera. The screen is a 5.7 inch 2K LCD Display & there’s also a Secondary Screen on the top of the main screen just like what we saw in the LG V20. However, it does have Corning Gorilla Glass 5 protection & the capacity of it’s Non-Removable battery is 3000 mah. The price for this is 59,990 INR(~896 USD). Looking at the phones from other huge brands like Samsung, LG & ASUS etc. , HTC made the most terrible pricing for their flagship yet.

HTC U Ultra & U Play India Play

The U Play is the lower end variant & it spots a Mediatek Helio P10 (MT6755) with 4GB RAM & 64GB Internal Storage. Other core spcs include a 5.2 inch 1080P LCD Display, 16 MP Front & Rear Cameras and a 2500 mah Non-removable Battery. The price for this quite underpowered device has been kept at 39,990 INR (~597 USD).

I don’t know what exactly HTC was thinking when they launched these two devices at these damn high price points but, in a price centric market like India, they will probably fail to get a good sales figure. So, with some of the great offerings like Samsung Galaxy S7 Edge, LG V20, ASUS Zenfone 3 Deluxe & OnePlus 3T, that are available at a lower price point & offer better value for money hardware, I will not recommend to buy any of these devices. But, you want only HTC & nothing else, then you may have a look.

So, do you also think that, HTC made a big mistake with their pricing ? Let, me know in the comments section below ...
the author

The world of Technology is the vision to the future & I am just a connection between you & that vision.