10 Digital Marketing Tools to Invest In This 2020

10 Digital Marketing Tools to Invest In This 2020
10 Digital Marketing Tools to Invest In This 2020

The Internet has long evolved from being a luxury to being a necessity. Nowadays, it is difficult to find a business or a consumer who is not an active online user. From building connections to purchasing goods and services, the digital platform has become very much a part of our daily lives. In fact, the rise of smartphones and mobile data has only given the internet even more fuel to continue skyrocketing because as it becomes more and more accessible, the number of people going online will only continue to increase. below in this article, we will cover the 10 Digital Marketing Tools to Invest In This 2020.

But the digital platform is malleable, always transforming in order to cater to the ever-changing aspects in market user behavior. This pacing is what keeps entrepreneurs and marketers on their toes, pushing them to always be in the lookout for ways to maximize the potential of digital channels not just to reach their market and improve conversion rates, but also to make their own business processes easier to manage.

Now, if you are one of those companies in search of ways to utilize the online platform to your advantage, then read on as we go through 10 of the top web accessibility resources and tools every beginner should invest in this 2020.

The Importance of Online Marketing this 2020

The Importance of Online Marketing this 2020

Before we tell you the best digital tools to use this year, it is important to understand why there is a need for this. You see, an estimated 70,000 search queries are being processed by Google in a second – that’s 5.8 billion per day! This is a testament that the convenience of search engines like Google has shifted the purchase behavior of consumers.

Today, it’s not just building a business website and optimizing it that is crucial to your success. Social media, content, paid advertising, and email marketing all have their respective merits that are impossible to ignore, especially since each channel has their own specific demographic and purpose. Here are a few important advantages of having a well-rounded digital marketing strategy:

Marketing automation is about using software for automating your repetitive marketing tasks. The right chosen software enables you to make your marketing operations more efficient by saving lots of resources.
Adplorer is the world’s first all-inclusive digital marketing automation platform. With this marketing software, you can create and manage your local marketing campaigns more professionally on Google, Bing, and Facebook, as well as manage your social media platforms and reporting all in one platform!

This platform has API connections to the advertising channels Google Ads, Facebook Ads, Bing, and Waze.
Adplorer will help your agency to work smarter, faster, and with greater precision. They help your salespeople sell, your search analysts analyze, and your managers manage.

1. Wider market reach

Wider market reach
10 Digital Marketing Tools to Invest In This 2020

Marketing, whether online or offline, has always been about finding ways to connect with your audience, and at present, it is as simple as being where they are: the internet. One of the biggest advantages of the digital platform is how it is able to cast a wider net when it comes to market reach. Going online is now an integral part of the customer journey, so you can be sure that there’s a digital channel you can capitalize on to reach your market.

2. Increased brand visibility

Increased brand visibility
10 Digital Marketing Tools to Invest In This 2020

Unlike traditional marketing where you need to spend big bucks just to be visible, digital marketing has the power to level the playing field. The idea here is to build a solid online presence – from a great website to active social media accounts, it is easy to earn visibility as long as you know where your market is.

3. Strong local presence

Strong local presence
10 Digital Marketing Tools to Invest In This 2020

This is particularly helpful for brick-and-mortar businesses which, aside from getting website traffic, market reach, and inbound leads, are keen to attract actual store visits. The rise of both local and voice search has led to the increase of “near me” queries; in fact, according to a study done by Hubspot, 78% of local searches done on mobile result in actual purchases.

This is what is considered a micro-moment, a specific window of opportunity when a user is ready to take action on a particular intent. An online presence that is strategic and market-oriented will do your brand good because you will be able to make yourself visible at a time of need. There are a thousand ways to make this happen, but it starts with a well-crafted Google My Business profile and an optimized site.

4. Relevant Site Traffic

Relevant Site Traffic
10 Digital Marketing Tools to Invest In This 2020

Another advantage of online marketing over traditional is its ability for hyper-targeting. For instance, Search Engine Optimization, can earn you quality site traffic through the use of high-intent keywords that your desired audience are using to search for the services you have to offer. On social media, on the other hand, aside from demographic data like gender and age, you can also target based on interests. Being able to do this gives you the power to reach your market in specific stages of the buyer’s journey which will lead to a higher probability of a website traffic converting.

5. Lasting relationships

Lasting relationships
10 Digital Marketing Tools to Invest In This 2020

One of the things that businesses really find useful in digital marketing is two-way communication. Unlike billboards, print ads, and television commercials, any online presence, whether that is in the form of a website, an active social media account, or an email marketing campaign, can offer your audience the chance to directly interact with you. Knowing you can and want to hear them out is an important step to building client relationships and brand loyalty. Remember, they do not buy your product, they buy the experience.

Top Online Marketing Tools for Beginners

Top Online Marketing Tools for Beginners
10 Digital Marketing Tools to Invest In This 2020

Once you begin dabbling in digital marketing and see amazing results, you will find it difficult to stop. But marketing online means having to monitor everything as it happens all at the same time, and that is not a task for the faint-hearted. So in order for you to get a better handle of things, we have curated a quick list of online tools you can utilize to make digital marketing a much easier platform to manage:

1. Trello

Trello is a great tool for organizing client projects that you and your team can all jump into. It offers a convenient and transparent way to collaborate, be productive, and see your projects come to life from beginning to end. Through this tool, you can customize boards, calendars and workflows based on your exact needs.

2. Slack

Gone are the days of overstuffed inbox with Slack. This messaging application is more of a productivity tool than a chat portal given its amazing features. Conversations happen in dedicated spaces called “Channels.” Here, you have full control of what discussion to prioritize, who to interact with, and what the main purpose of the channel should be. You can also follow conversations and go back to archives if you need to revisit a message.

3. Google Analytics

This free tool from Google itself is probably one of the most helpful tools for businesses out there. Google Analytics is a tracking tool that could give an in-depth insight on your online market and how they use and interact with your various digital channels. For example, through this, you will be able to determine which pages of your site users tend to gravitate towards, how long they stay on a particular content, and even where they come from— both digitally and geographically speaking. Being able to really understand the value of the data Google Analytics can provide you gives you an advantage on how you can improve conversion rate both on your website and any other online strategies you may have.

4. Google Trends

This is another free and incredibly functional free service from Google. It’s a great tool to monitor popularity of search queries in specific locations and languages. Google Trends is a particularly useful platform for both SEO and social media since it can provide data on trends, keywords, and mentions over a period of time. It also features Google Hot Trends which displays data on any searches that are gaining a sudden surge of popularity within the past hour to 24 hours. Lastly, marketers can also use it to analyze site traffic.

5. Followerwonk

Followerwonk is a Moz-owned tool designed to optimize the way you maximize Twitter as a digital marketing tool. The main purpose of this tool is to help you build a relevant and highly-engaged Twitter following. Followerwonk can provide you data on the demographics of both your followers and your competitor’s as well. You will also gain insight on the best time to engage with your market and what sort of content they find interesting, so you can plan your Tweets accordingly.

6. Canva

Photoshop is not a particularly user-friendly tool especially if you are not a professional designer who has gone through years of training. Enter, Canva, an online tool that has built-in templates for various graphic needs such as email banners, digital posters, social media posts, and ads. The unpaid version comes with a lot of stunning graphics, vectors, and photos that are free to use, but you also have the ability to upload your own. Since Canva is an online tool, you can share your designs to various team     mates and collaborate.

7. MailChimp

There’s probably no other marketing automation platform out there that has dominated email as much as MailChimp. It has been in the business for almost two decades now, so you are sure to know that this tool has proven itself useful to marketers out there. It boasts of various practical features such as ecommerce integration, drip marketing, landing pages, and analytics, among others.

There is a permanently free plan, perfect if you want to test the waters first – this package allows you connect with ip to 2,000 subscribers and send emails of up to 12,000 per month.

8. Hootsuite and Buffer

Social Media is a digital platform that you cannot miss on using because if there is just one channel you are sure your market is in, it is probably this. But creating content, managing posts, and tracking performance could take a lot of time especially if done manually. Hootsuite and Buffer take off that stress from marketers. These two tools both offer a way for you to schedule and publish posts, engage with your audience, and analyze market data based on how they interact with your content.

9. Grammarly

Content is king in digital marketing. And with Google becoming smarter with every new algorithm update, the room for mistakes is getting smaller and smaller. Add that to the fact that internet users are also quick to comment on typographical errors and grammatical lapses, marketers are becoming more and more pressured to be perfect writers. This is where you can rely on Grammarly – a free online app that works as a writing assistant. It is basically an automated grammar and spelling checker that can also help analyze tone, so your message is as you intend it to sound. Grammarly can also provide suggestions to enhance vocabulary, conciseness, and readability.

10. Virtual Private Networks

The basic idea behind VPN is security. It is a software that could encrypt data traffic, so you can browse the internet with anonymity. In fact, it could make it appear as if you are browsing from any part of the world. You can use it mainly to execute more accurate Search Engine Ranking Placement (SERP) analysis and monitor competitors’ online activities.

Final words

These are just 10 of the many resources you can use to unleash the full potential of digital marketing. The key here is to automate and delegate what you can while still having the transparency required to make sure everything is running as it should be. We promise you your efforts will not go into vain, because as long as you put your heart and mind to it, online marketing will take your brand to great heights more than traditional marketing ever will at this time and age. 

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