The need for SEO audit is not new, but it has increased in recent years thanks to increasing competition on sites like Google. An SEO audit in India can show you what’s working and what’s not so that you can improve your site accordingly.
What is an SEO audit, and what does it include?
An SEO audit India checks your site from an SEO perspective – whether you satisfy all the criteria that Google uses to rank sites higher in its search engine results. An SEO audit in India ensures no errors, mistakes, or omissions on your site. An SEO audit also ensures that the proper structure of website development is followed.
An SEO audit includes a detailed checklist to ensure that your site is free from all the possible pitfalls. For example, if you’re not familiar with coding or web development, then there’s a chance that you might have made mistakes that an SEO audit India can catch. In other words, an SEO audit will show any problems related to keywords, links, metadata, codes, or scripts.
Initially, it might be confusing to figure out SEO basics, but once you get the basic idea, you can learn the advanced techniques. That’s where an SEO audit can come in handy. Following are 15 steps for doing your SEO audit to know what needs fixing on your site.
1] Site Map
A site map is a list of pages on your site. When you use an SEO audit, the first thing it will check for is a sitemap. The importance of a sitemap cannot be overstated because it helps Google index all the essential pages on your website without any difficulty. It’s like having someone with you who can point out all the possible issues. Moreover, it’ll be easier for Google to crawl the site with a sitemap because robots and spiders will use this file to find relevant pages on your site.
2] Page Titles and Website Description
An SEO audit checks how well you’ve optimized page titles and meta descriptions so that they attract more relevant visitors and display a description that Google will pick up.
3] Internal Linking
An SEO audit also includes internal links because if there are clear links between pages on your site, it’ll be easier for search engines to crawl and index your site. When you link your content together in the right way, it helps Google crawl your site more efficiently. Moreover, it allows users to navigate through your website without difficulty.
This is also an essential step in SEO audit because having the right keywords for web development is necessary to attract traffic. If your meta description doesn’t mention any keywords or use them correctly, it might affect how you’re ranked on search engine results. Various tools can help you find out if you’re using keywords the right way.
5] HTML Validation
Include an SEO audit of your website’s code because it’s essential to check whether there are any errors in coding, which might affect how Google indexes a page on your site. It doesn’t make sense to have a great design for your website if it’s not optimized from an SEO perspective. A great design will just waste time and resources unless there is optimization for both visitors and search engines.
6] Image Optimization
Images are another essential part of your web pages because the more images you have, the longer it’ll take to load on different devices. If you can optimize them, then it’ll make things easier for Google to crawl your site. It’s crucial because images help build trust since users like to see many visuals on your web pages. For example, if you have a website for food recipes or health products, having lots of images is necessary to attract traffic. If there are lots of images on a webpage, it also creates a positive user experience. Google understands this, and if you have lots of images with good metadata, it’ll help in terms of ranking.
7] Link Building
Link building is one of the advanced techniques in SEO audit that helps improve your overall website performance. It’s important because when you have high-quality backlinks, it helps in better indexing. If you are starting on the internet and trying to learn SEO, then link building is something that many new bloggers do wrong. There are thousands of articles written on this topic alone because it’s one of the most intricate aspects of SEO.
8] Social Media Presence
If you are into social media, it’s important to check if there are enough shares on your posts because that helps improve rankings. For example, when you have lots of tweets and Facebook likes, Google might even pick up your website without a manual review. It’s much like having someone mention your site in one of their articles, which helps Google better understand the context and quality of your site.
9] Website Design/UX
It’s important to mention that if you have a great user experience, then it will automatically impact SEO. It doesn’t matter whether you’re into blogging or e-commerce because this is one common element affecting SEO results. If different links take you to other pages on your website, it might confuse Google, which could be the beginning of a penalty. There are various ways in which you can improve UX when it comes to SEO audits.
10] Website Performance
Website performance is also important when doing an SEO audit because customers are likely to bounce when it’s slow. However, that doesn’t mean having a great website design is more important than performance. When you have an SEO audit, don’t just check for rankings but also look at the overall user experience.
11] Site Loading Speed
Google knows how long visitors stay on your site, and if it’s not optimized properly, then there might be a problem. It’s important to check whether pages are loading quickly or not because if there is a delay, there might be a penalty. The great thing about SEO audits is that you can discover problem areas and improve accordingly.
12] Site Redirects
If there are redirects either at the domain or subdomain level, it’s important to check those. You need lots of SEO content because the content helps Google know more about your website. If there has been a change in the domain or website structure, it’s important to have 301 redirects so that your links don’t break.
13] Server Location
It’s also important to check where your server is being hosted because if it’s outside of the US, then you might experience a slow site speed. It doesn’t matter whether you’re blogging or e-commerce. If the server is outside the US, then there might be a slow site speed. That’s because when your servers are hosted in the US, it takes less time for information to travel back and forth across different websites.
14] Google Analytics
Google Analytics can help improve your website performance over time. Not only that, but it also helps you understand how people are interacting with your website. It’s important to check whether Google Analytics is set up properly because otherwise, it might not be used. There are plenty of posts on this topic alone, which can help you understand further.
15] Mobile Friendliness
You need to make sure that your website is mobile-friendly because Google might not index it otherwise. One important thing to keep in mind is that there are different algorithms for ranking websites and apps, so if you have an app, it’s important to check whether the rankings are good. It’s also important to check for broken links since they can affect SEO in various ways.
SEO audits aren’t just about checking rankings. It’s important to understand the overall user experience so that you can improve things accordingly. We hope this SEO audit post helps you discover problem areas and improve your website accordingly.