5 International SEO Tips to take your Business Global
Search engine optimization is instrumental in ranking high and getting your website at the top in search engine results. The visibility you are likely to achieve on these result pages is directly proportional to the level of SEO optimization of your website. Here you can find the details about the 5 International SEO Tips.
The past couple of years have pushed almost every business online. It has become the need of the hour making the online competition even more intense. It has also opened the global market for all. Businesses now are taking their services and products across the globe with international SEO with Impressive Digital.
The one-size-fits-all approach has never worked for SEO, especially when you are targeting the international market. Your strategy should be optimized for each territory you are planning to conquer. Following are some tips that will help you expand your business beyond geographical boundaries.
Target different search engines with your strategies
There is no denying the fact that Google is the most used search engine and has the biggest worldwide market share. However, in some countries, another search engine has a stronger presence. Also, every search engine works on different algorithms which is why you need to adapt your strategy accordingly.
The SEO must adapt to yield effective results for each search engine. Some search engines would rank home pages higher than internal pages, some exactly match the keywords, and some might not support scripts and flash and stick to HTML only.
You first have to decide the country you want to focus on, identify the largest search engine, understand the ranking method of that search engine and optimize your SEO accordingly and buy backlinks.
Revamp your domain
This may be a shocker for many people but a website that works in one country may not work in another. Different countries have different languages and audience preferences.
Your website should harmonize with the audience and language of the country you are targeting and your domain should reflect that. You can target a country’s specific queries with a country code top-level domain or have a subdirectory to address that.
Honor for different languages
Another way you need to localize your website is through language. You need to know the language dominantly spoken in that region and use that on your website. It can be tricky sometimes. For instance, Portuguese is spoken both in brazil and Portugal. But both the versions are different.
So, it will not be enough to translate the website into Portuguese if you are targeting Brazil. A deeper level of localization is can give you a competitive edge and boost your business significantly.
Optimize content for each country
Locally optimizing your website is not confined to using the appropriate language. A lot on your website reflects the region of the world it represents. To connect with the audience in a particular country, you need to change the entire content including time zone, measurements, and currency. You also have to ensure that the content is in line with the laws on that land.
Capitalize on the Hreflang tag
A simple technical knowledge can mean a big difference. Hreflang tag in HTML guides the search engine to deliver the version of your website that is relevant to the location of the search. You can use this tag to tell the search engines which version to display for the queries from different corners of the world making your website dynamically global.