5 Tips for Better Product Design and Merchandising

5 Tips for Better Product Design and Merchandising
5 Tips for Better Product Design and Merchandising

Product design in the modern world can be a challenging feat to accomplish. Because the industry is always changing, it is hard to keep a grasp on consumer expectations and global trends. With advances in technology, you have the convenience of thinking less and doing more by using tools like Product Lifecycle Management (PLM) software. Below in this article, we will cover the 5 Tips for Better Product Design and Merchandising.

 PML is built cooperatively with fashion retailers and manufacturers from a variety of backgrounds. Whether you manufacture and create eyewear, denim, leather goods, there is an advantage to using software that gives you valuable information about your product.  PLM for the fashion industry gives you access to merchandising, design, sourcing, and development at the tip of your fingers. The software forms the backbone that can build off of that is accurately formatted for success based on your input.

 Do you have the desire to take your fashion product to the next level? Here are five tips that will help you do so in the best ways possible.

1. Keep up with Industry Product Trends

 Standing out is good, but knowing what the trends are will give you the upper hand in the fashion world. Chances are you aren’t the first person that had a great idea similar, and it is a great idea to learn about the primary function of what is happening in certain situations. Make sure you follow fashion blogs, social media accounts, and other major designers to know what the current trends are. Sometimes there are even predictors for what will be trending the next season.

2. Use the Right Design Tools

 When it comes to designing your next product, you will need to make sure you have the right tools. Whether you choose to draw your designs by hand or through a clothing design software, you must utilize the tools that are right for you.

3. Use Product Life Cycle Management Tools

 Using PLM tools will help the process of bringing your designs to the market.  The ultimate goal should be to create a product that is high in quality, built to last, profitable, and better than the competition. And because the range of materials, sizes, and styles are more extensive than ever, you will need PLM to help you manage your clothing line.

4. Hire a Professional Merchandiser

 Hiring a merchandiser who is experienced in the industry can help your fashion designs get noticed. You might have the perfect clothing line, but the way it is displayed to customers can make your designs stand out amongst your competitors. A professional merchandiser will know how to display your clothing, what props to add, and how to gain a consumer following.

5. Keep Your Designs Simple

Leonardo da Vinci said, “Simplicity is the ultimate sophistication,” and it’s true. If you want your designs to be popular and provide functionality, then you need to keep it simple. The simpler your designs are, the more likely it will be well received by a wide variety of consumers and thus gain maximum exposure.

Final Thought

In the fashion industry, there are many things you need to do and keep track of for better product design and merchandising. Your business needs to stay on top of trends in the industry. Make sure to utilize the right design tools and keep your designs simple, so you reach consumers. You can achieve this by using PLM software. Also, make your designs stand out with a professional merchandiser.

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