If set up and run correctly, eCommerce stores can be extremely profitable. You have the opportunity to sell a variety of products online and reach customers nationally and all over the world. Of course, you will know that simply setting up an eCommerce store is not enough to make a good income. To generate sales, you have to have strategies to entice customers and make them want to spend money online.SEO and content marketing are part of the strategy, but there is more to it than that.
Whether you are a new business or an established company, you are always going to benefit from mixing up your sales strategy. Let’s take a look at ways you can boost your eCommerce sales.
Start a Customer Loyalty Program
When you are thinking of ways to boost your eCommerce store sales, make sure that you do not ignore your current customers. There are lots of ways to attract new ones. But loyal customers that stick around and deserve some attention. Do not forget about them; they are more likely to make purchases from your eCommerce store because they have done so before.
Therefore, think about starting a customer loyalty program. This can allow them to gain perks and discounts through continuing to purchase from your eCommerce store. At the same time, customers will feel like they are being rewarded and enjoy shopping with you. Everybody’s a winner!
List buyer Guides
Have you spent time creating a blog and content for your customers to read? A lot of eCommerce stores ignore this and spend more time on their products. Indeed, having a variety of products is essential for your business. But a good way to boost your sales is by creating buyer guides.
Some customers will come to your store and know exactly what they want. But there will be others that are browsing or unsure of what they want. Your buyer guide can promote your products and direct these customers in the right direction. This can prevent them from leaving your store and shopping elsewhere online. For example, you can have seasonal buyer guides, such as the best Christmas presents and the latest 2020 tech. Make sure that you link to the products you offer to benefit from this strategy.
Create Product Bundles
You are going to be selling a lot of similar products in your store. Perhaps you are selling accessories for another product. Have you thought about offering bundles for your customers to make it easier for them and more profitable for you? This can be a great way to increase your average order value with little effort. It can also be useful for your customers too. They are able to purchase everything they need without searching for them separately. In fact, they may even buy things they did not realize they needed. Customers also think they are getting a better deal by buying product bundles. At the same time, you are enjoying more income.
Give Out Discounts and Coupons
Some customers do not want to spend a lot of money. They are always looking for a deal. In order to make sure that they spend money on your eCommerce store and not one of your competitors, you need to keep them interested. One of the best ways to do this is to offer discounts and coupons. This is going to knock a percentage off their item and convince them to purchase it. Some people think that they are losing money this way. But you can really boost eCommerce sales with coupons and discounts. You are encouraging those customers that are on the fence and may not buy anything at all.
Offer Guest Checkout
Customers can spend time shopping on your website and putting plenty of items in their basket. But if the checkout process is complicated, they can simply abandon the sale. This happens more than you think. So, a question to ask yourself is; does my eCommerce store make it a hassle to buy products?
Often, businesses make customers sign in before they make a purchase. If there is a new customer, they might not want to spend time doing this. Therefore, it is time that you offered the ‘guest checkout’ option. This is going to make the whole process a lot easier for them and make sure they stay online and complete their purchases.
Showcase the Benefits of Your Products
Anybody can upload products to sell on an eCommerce store. But you need to make sure that your customers want to buy it. This requires you to demonstrate why your products are better than competitors. For example, a good way to do this is to highlight the benefits that they can enjoy when they purchase the item.
Of course, you could write a product description that is interesting and exciting. But not everybody wants to read. Instead, showcase your products through photos and videos. A lot of customers enjoy visual demonstrations. If you are not a professional photographer, do not worry. There are some simple tricks you can use to make your products stand out. For example, you can use a white background. Again, the videos do not have to be complicated either. You can simply show different videos of the product, demonstrate it in action or talk through its unique features.
Have an ‘Out of Stock’ Form
You are always going to have products that are more popular than others. Indeed, this means that sometimes you will run out and have to list your product as out of stock. This can be a killer for your sales. The worst part is, if you have a product that is listed as out of stock, customers will simply go elsewhere to try to find a similar item. To avoid this from happening, you need an ‘out of stock’ form. This is going to alert the customer when you get this product back so that they can buy it. It can prevent your customers from continuing their online shopping elsewhere. Just make sure you do not make them wait a long time for the product.