How to Conduct Backlink Analysis and Find New Opportunities

Backlink creation is an ongoing process and for staying relevant in the digital era, companies need to make high authority and genuine backlinks. But, the process of finding and creating backlinks is expansive and time-taking. You need to have a proper strategy so that finding new links becomes easier and effective for you. If you are new to backlink creation, this guide will take you through the best process of conducting backlink analysis and finding new opportunities. Also, you can also opt for professional SEO packages that cover backlink creation for your brand.

First, you need a tool for analyzing the backlinks of your competitors so that you can check if you can get a link back from that same domain. There are several tools available for this purpose and some of the popular platforms are Ahrefs, Semrush, and Linkody. You can pick anyone at your convenience.

Step 1

In any tool you pick, enter the domain and run a full backlink scan for that domain. Once you do that, you will find a lot of referring domains in the list. This is where you will start sorting links that are of your use. Suppose, your competitor has 2,000 links, you don’t have to create the same number of links as your competitor did.

Once you get the complete list, start sorting the domains based on their DA (domain authority) and their ranking. You only need to pick those domains which have high DA and good rankings.

Step 2

After you have prepared the list of domains that are of high DA, have good rankings and it’s active on the web, it’s time to check the backlinks creation strategy that your competitor used. In the tool, when you click on any of the links, you will be presented with complete information regarding the link. You can check out for which article and keyword they are getting the backlink. Suppose they are having a backlink on best car parts on an article related to cars, you can also get a link back by creating better content than them.

Step 3

Once you get to know which keywords your competitors have got the links and how they have written the content, it’s time to outperform and do better work than them. Now, read below how to find backlink creation opportunities after doing this research.

Also, Read: https://www.semrush.com/blog/how-to-get-backlinks/

How to find new backlink opportunities

After completing your complete research, you have to bring in your content preparation strategy to get a backlink from that domain. You need to do keyword research and prepare better content than your competitor. After this, you can outreach the admin of that website if they are interested in collaboration. In most cases, the site owners link back to your content as it will add more value to their readers.

Another way to find backlink (404 links)

First select a domain on which you need a backlink, once you do it, scan the website for 404 backlinks using any tool. In this method, you are finding those links that the other website had linked earlier and now that linked pages are 404.

If you have relevant content to that 404 pages or you can create content around that 404 links, you can get a backlink. You just need to outreach the author of that website and tell them that their particular links are dead and you have better content for them to link. In this way, they will link to your site and you will get a backlink.

This is the step-by-step simple process you can follow and get each high DA backlinks. Remember one thing that you should never link to any spammy or low DA website as it will do more harm to your rankings. On the other hand, you can also opt for SEO services and strengthen your backlink profile.