How To Improve User Experience On Your Business Websites


User experience, or as it is known more simply, UX, is a term that is used to describe how a person feels when they are interacting with a system. User experience is a hugely important metric as it has the power to influence possible conversion rates, the relationships you are able to form with your customers, and brand perceptions. Learning how to improve user experience on your site can be a critical step, no matter the size of your business or the industry you are operating.

This guide is here to help you learn the most effective steps for improving the user experience on your business website today.  

Optimization of Your Site’s Loading Speed 

Your website’s loading speed has the power to have a big impact on user experience. In fact, studies have found that the majority of internet users are likely to click off a site that takes more than three seconds to load. If a user does stay on your site, slow loading pages can create a frustrating experience that limits the potential for overall user experience. 

Studies have found that an extra five seconds of loading time can increase a website’s bounce rate by more than 20%. There are many factors that you should consider when it comes to improving your website’s loading speeds. These include: 

  • Heavy CSS and JavaScript use 
  • Too many widgets 
  • Too many plugins 
  • Hotlinking 
  • Graphics heavy images and videos 
  • Poor coding standards 
  • File sizes 

Taking some time to test your website’s loading speed and then making some updates can have a huge impact on user experience. 

Use Calls to Action 

Internet users are accustomed to following visual cues that help them make their way through a website. Using effective calls to action will not only help you to ensure you are able to provide the highest quality user experience as customers are able to understand how to make their way through your site. Not only will providing clear calls to action help you to improve user experience, but it can also have a great impact on conversion rates too. 

Make Your Site Responsive 

No matter how well designed your website is, if your site has not been optimized to work for all devices, then your user experience will always be limited. Responsive website design is focused on ensuring that all users have the same high-quality onsite experience, no matter what device they are using to view your site. Using responsive website design is critical for ensuring you are able to get the highest returns from your investments in user experience. 

Improve Your Core Web Vitals 

Google core web vitals are a set of standardized metrics that Google uses to understand how users experience a web page. Using core web vitals optimization services will not only enable you to improve the user experience on your website, but it can also be very influential for search engine optimization too. 

Intuitive Website Design 

Users have come to expect a certain type of design and structure in the websites that they are using. When a visitor finds it too difficult or has to think too much about using your site, this can lead to feelings of frustration that can ultimately cause them to click off. Intuitive website design is focused on allowing users to move through your site instinctively so that you are able to provide the highest quality user experience. 

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