Connected Products Reimagining Consumer Relationships


Consumer Relationships

Ever since the Internet of Things (IoT) took root in the late 2000s, the way we have interacted with our products has changed forever. From smart cars and fridges to speakers, watches, and headphones, technology has transformed the potential of what our products can do – and as a result, it’s also transformed the world of consumer relationships. 

Today, next gen connected devices are taking this further than ever. In this blog post, we’ll be taking a closer look at some of the new connected products that are redefining the scope of IoT. Read on to discover how these devices are expanding our horizons and reimagining consumer relationships.

What are consumer relationships?

The term ‘consumer relationships’ refers to the relationship between a company and its customers. A strong consumer relationship will extend beyond the purchasing of a product, fostering a sense of brand loyalty that enables a business to reconnect with consumers and add real value to their lives. 

According to research by Deloitte, authentic and human-centric design is key to promoting positive consumer relationships. So, how are connected products making it easier than ever for these relationships to thrive? 

Connected products that promote consumer relationships

  • Smart beauty products

The beauty industry has always had its manicured finger on the pulse when it comes to technology – just look at the way beauty influencers have taken over social media such as Instagram and YouTube. But now that connected devices have found their way onto our dressing tables, this connection is stronger than ever. 

Products such as the HiMirror (a smart mirror that analyses your skin texture to recommend custom skincare routines) and smart hairbrushes aren’t just tools for a job – they’re also our very own beauty gurus. 

By offering personalized analysis and advice, they provide a single source of truth and an alternative to advertisers who have a vested interest in pointing out dry skin or frizzy hair in the hope we’ll buy their products to ‘fix it. This makes them seem a lot more authentic than other products on the market. 

  • Smart home appliances

Smart home appliances have long been featured in science fiction, but today, they’re becoming a firm fixture in every room of the house (and not just on our bookshelves). 

Innovations such as Wi-Fi-enabled fridges, smart doorbells, and voice-controlled speakers are revolutionizing the way we carry out day-to-day tasks in our homes. By sending notifications to our smartphones, these appliances can alert us to situations that require our attention – ranging from the urgent (an unfamiliar face in your home) to the potentially inconvenient (you’re running low on milk). 

These products promote long-term consumer relationships because they quickly become indispensable, helping us keep on top of everything from our home security to our grocery shopping. Their ongoing service means they transcend the expectations we typically have of our home appliances – though as connected products continue to take over the market, our expectations are likely to change for good. 

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