Jack and Smith graduated from the same university, while Jack went on to lead one of the leading Multinational firms in the country, Smith could only secure a modest job in a laggard IT firm. What do you think where’s the difference?
It was all about a personal branding strategy that Jack managed to pull out and Smith couldn’t.
What is a Personal Branding Strategy?
A personal branding strategy is something that propels your career out of hiding to great heights. The aim of creating a personal and authoritative figure of yourself in the industry you would like to have a future or are already working.
It’s the set of unique attributes and characteristics, achievements, personality traits that make you stand alone in your niche.
6 tips to create a robust personal branding strategy:
Choose an appropriate channel
A channel would serve as the medium through which you plan to create a brand of yourself. All the people of prominence we come across today have either created their own channel to pass on their message or mastered any of the already existing channels.
If you are of the opinion that you’ll create a personal brand of yourself on every social media platform simultaneously, that’s highly unlikely, 9 out of 10 times you are going to fail.
It’s important that you choose a preferred channel that you find the easiest to connect to your audience.
What message you wish to convey
Now when you are done selecting your preferred channel, now it’s time to curate the message you would like to convey.
Your message should be such that it conveys a strong compelling message to your audience. A message that prompts them to follow your personality traits.
Your message should not be superficial because you won’t go a long way with a superficial message. It should be reflecting your true self and your life principles. Be mindful that you are a master of your skill or art while presenting it before the audience, because only then can you gain some leverage to your personal brand.
Spread your journey
Personal stories are way more compelling than general posts, people on social media would love to hear the struggles of others, and generally connect more naturally.
There’s so much outside your niche that you can share as a part of your personal branding.
Sharing personal stuff doesn’t mean you share your birthday party stories with others. No, such general stuff doesn’t work; it might sound spammy to some. Instead, share something very personal about you that has a large part to play in making you of today. It would be best if you keep it somewhere in the middle of emotional and professional lines.
Don’t try to impersonate someone, you are best when you portray yourself and not try to copy someone else.
People easily find out if you’re being yourself or a copycat. Creating content on a routine basis is much easier when you are genuine. You might love the idea to copy someone successful and be among the ones with a prolific personal brand but that would pose a lot of problems going forward. While being authentic and loyal to your skill sets is always beneficial to your personal brand.
Personal brand is not something you can achieve in a montor two. You need to invest consistent and continuous efforts. It’s likely that you gain sizable recognition on the topic you are vocal about and consistently come up with meaningful content.
You need to think on this consistency aspect before setting onto the task of creating a personal brand.
Little ignorance on your part can be detrimental to the cause, hence you are advised to maintain a streak of inflow and communication.
We all know KFC today, it’s the leading non-veg food chain across the world. But do you know how many failures Colonel Sanders, the founder of KFC, had? More than 500 unsuccessful interviews. But did he quit? No, and look where he has brought his brand.
So you need to understand that failures are bound to come, but if you want your personal brand to outsmart others. A robust personal brand is often created by learning from constant mistakes, errors, and failures.
Personal branding is not an easy nut to crack, but following an effective personal branding strategy and taking cognizance of the tips mentioned above, you’ll create your personal brand.