Thinking of Designing a Mobile Game? Trust Smart Design


Mobile games were once considered the forgotten child of the app space. It’s easy to disregard mobile games as frivolous or simple distractions, but the current mobile gaming landscape — thanks in no small part to the global pandemic — has vastly changed that outlook. Below in this article, we will cover the Thinking of Designing a Mobile Game? Trust Smart Design.

Thinking of Designing a Mobile Game
Thinking of Designing a Mobile Game

Games are a fantastic escape from the everyday, and with the ubiquity of smartphones, mobile games are an indulgence that is available 24/7. 

Games as Business

Companies design mobile games to entertain a user base desperate for more means of entertainment, but games are also a fantastic medium for companies to introduce microtransactions and advertising in order to monetize the experience. Once a player is comfortable with the interface and becomes addicted to the gameplay, they are essentially in the front of the line to make a purchase.

But what makes a solid mobile app game experience? What do you need to keep in mind — and more importantly, what does your app developer need to keep in mind — when setting out to design one?

Any expert developer will tell you that while there are many good games on the market, to truly design one of the best mobile games your users are likely to experience this year is to follow these twin design pillars of good mobile game development.

Make Gameplay Straightforward, Yet Addictive

A lot of people who are playing a game through their mobile device want something that they can enjoy with very little focus. Most games are made to help pass the time when users are bored, tired or waiting in line. A great example of this is Candy Crush Saga, where the core gameplay is based on swapping two adjacent candies on the gameboard to create a row or column of at least three matching candies. 

When they match the candies are removed from the board, and new candies fall into the empty space. You receive points for every match. The goal of this game is to keep things simple, and the proof of concept is the 2.7 billion downloads it enjoyed in its first five years. 

Keep your UX Simple

One of the core tenets of good UX design — whether for games or other interactive apps — is the removal of clutter for the sake of a sleeker experience.

Also known as progressive disclosure, this technique is meant to maintain user focus by removing any clutter not necessary to their direct experience. Giving the user the minimum viable information required to complete an action decreases cognitive overload, keeping users “hooked” for longer periods.

Since the advent of everyday smartphone use, user attention spans have shrunk, making it increasingly important to design an interface that offers very little that gets in the way of the User Experience. Given the laziness of users, good UX offers the maximum amount of utility by using the least amount of information. Mobile app developers will tell you that good game design means UX design that puts as little as possible between the user and the core gaming experience.

Sky: Children of the Light does this wonderfully. The mobile game’s design creates a relaxing, immersive experience — all while the user’s device is in landscape mode.

The onboarding is as simple as can be imagined, sending the user on an adventure immediately, teaching simple user gestures in mere seconds based on basic input commands such as swiping to look around in 360 degrees, and thumbing to move left or right. 

Inspired by these examples? If you have the next great mobile app game in mind, be sure to find a mobile app developer that sees what’s working in the market and implements the right design strategies to help your game find its niche.

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