Four Tips for Successful SMS Marketing


From political campaigns to brand roll outs, SMS marketing has risen in popularity over the past few years as it offers a direct way to get in touch with potential or existing customers. Nonetheless, there are a number of pitfalls many companies can make when developing an SMS marketing strategy. That’s why it’s essential to be clued up on the ins and outs of SMS marketing success. Read on for four crucial tips for successful SMS marketing. 

Customer Research 

Don’t start with SMS outreach until you are completely aware of what your customer base is. Gather the right data on the type of person you are contacting, broken down to reflect age, gender and profession, then you will be able to tailor your messages correctly. This is much better than simply sending out blanket texts hoping that one or two of them will hit the necessary targets.

After all, the data shows that people want customization. When you are ready to send out those text messages, tailor them properly and vary them via your audience so that people feel like they are receiving a personal message. To help this be a success for you, then you should really:

Bring in the Professionals 

Having the right team to effectively execute your SMS marketing strategy is essential. You should be hiring for a number of roles to make this a success. This includes roles such as SMS marketing experts, SMS programmers, retail experts, creative designers, and social media creatives. If hiring for all these different roles feels like too much hard work, however, then there’s no problem in bringing in a third-party to make your SMS strategy is a success. One company with a proven track record in setting up a successful SMS marketing strategy is Tatango, which will be able to help you with your every need. 

Keep It Simple 

In this modern world, it’s likely that your customers will be busy people, working at least eight hours a weekday. They don’t have time to look through long and complex messages. That’s why it’s essential to keep your messages brief and to the point. Think of your SMS message like a Tweet, with only a limited amount of characters needed to convey your message. Direct them in easy ways, like an upcoming sale or discount, while not overloading them with unnecessary information: after all, longer forms of communication are far more effective via blog posts or email marketing. 

Be Time Sensitive

Writing time-sensitive texts is a great way to lend urgency to your messages. Let the customers know that there is only a limited amount of time for them to make the most of what you are offering. For example, if you are selling them a product, tell them that the sale you are offering ends the same day, making them want to visit the site straightaway. If the text message is more open-ended, it is likely that they will put the message to one side to think about at a later date before possibly completely forgetting all about it.

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