Top 5 Tips for Creating A Better SEO Content For Your Website
Optimizing and expanding your online presence as a company is an essential part of any growth strategy nowadays, as global markets are becoming more and more digitally-oriented, so to speak.
Indeed, if you can create an online pitch convincing enough and manage to draw a large audience to your online premises, you’ll be in a great position to secure more sales. This is why digital marketing has become so complex in the last couple of decades and why companies go out of their way to create as well-made and clever online marketing campaigns as they can.
In this article, we’re going to propose to you five tips on how you can improve your content by using proper SEO techniques. As you will see, the term SEO has grown to mean more than just mere keyword research and implementation (although keywords are still a crucial part of it), so there’s plenty to discover in the rapidly-developing world of digital marketing.
Here’s the thing.
1) Aim for a Higher Readability Score
If your articles look like a wall of text with no pictures, no spaces between paragraphs, and no difference between different subheadings, chances are – no matter how valuable the information you’re putting out, not many people will venture to read it.
While there are some folks out there willing to soldier on and read even the most unreadable materials to get the info they’re looking for, most internet-frequenting folks tend to be impatient and looking for bite-sized sentences and paragraphs with plenty of supporting visuals.
This is why infographics are becoming increasingly popular nowadays – modern-day online reading audiences appreciate quick-fire pieces of information combined with excellent visuals more than long exhaustive texts that go in-depth about a certain topic.
Now, this doesn’t mean that you should abandon writing articles and switch to infographics, but what it does mean is that you should format your articles in such a way that it can be easily skim-read and that there’s an immediately observable structure to them, too.
2) Add Clever Hooks
… and by ‘hooks‘, we mean small interesting snippets of material that your readers don’t typically expect to find in your article, but once they do they’re interested in it.
For example, incorporating a personal story about how you went to the store and observed the prices there can be an interesting addition to an article about commerce and owning a small shop. The fact that you’d include something you’ve experienced yourself rather than just plain research into your article will make the reader believe you more, which bodes well for the way your readers evaluate your content after reading it.
The willingness to go out of your way to deliver valuable data to your readers would be another way to win them over. To go this route, you may want to add a special survey or a poll you’ve prepared to support some of your claims in the text itself.
3) Use Stats from Respected Sources
Linking out is a common and necessary practice for producing high-quality SEO content, but the links you choose and the sources you quote in your texts have a more far-reaching effect than just the immediate link suggestion you offer to your readers.
Namely, if you’re writing an article about a complex topic that may benefit from some support, so to speak, from a legitimate source of knowledge such as a website with some authority in the field or even a scholarly article here and there, including a couple of links towards these respect sources will not only convince your readers that you’re thorough in your research, but that you’re well connected and factual in your writing.
What’s more, the search engines are going to ‘appreciate’ the fact that you’re disseminating these valuable links, and it will rank your content in accordance with what sources you’ve linked out and what keywords you used.
4) Include Multiple Keywords
The battle of should you write an article around a single keyword or aim to get more of them in your texts has been an ongoing struggle in the SEO-connoisseur communities.
As for the answer to what you should be doing here, the thing is that you can do both – it just depends on how you approach it.
For shorter, to the point articles about a single topic, a single keyword may be enough. But if you’re writing longer, in-depth, pieces about a broader topic, including multiple keywords is not only an option but a must. (Otherwise, it’s a wasted opportunity.)
If you’re unsure as to how you should approach this, an SEO company can help you out. For the folks from Australia, you can contact a Sydney-based SEO business, for example.
5) Write Catchy Titles
… and make sure to phrase them well, too.
For example, one title gimmick that works wonders for online articles is to phrase the title as a solution to a problem.
Many people that search for articles online do so because they have some problem they want to resolve. So, announcing that you have a solution for setting up drywall yourself, for example, will immediately attract people who typed in ‘how to set up a drywall’ in their Google search box.
All in all, using SEO to further your online business is an absolute must and the more techniques you use to enrich your content with it, the better results you can expect. The bottom line, as far as you post regularly, follows the tips from above, and show some originality, too, you’ll have a good chance of succeeding in improving your overall content quality.
Ayla Anderson is a marketing expert and an enthusiastic blogger who currently engaged on business projects. Writing articles on business and SEO is her favorite hobby.
She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow her on Twitter