Voice of the Customer Tools – Overview and Benefits

Voice of the Customer Tools
Voice of the Customer Tools

With the ever-growing competition out there in the business and tech market places, businesses need to always ensure that they are on top of their games. They need to employ the use of every tool available to them to make this happen in order to stay relevant and profitable.

In order to do this, the customer’s voice is not to be taken lightly in any way. This is because they are the real backbone of the business and without them, your business will not succeed. It is therefore important to get their feedback because it will greatly determine how successful your business will be. There are tools that can help in this regard and have been known to greatly improve customer experience over time.

In this write-up, we will be looking into these Voice of the Customer Tools and how your business can benefit from making use of them.

First, what is the Voice of the Customer?

This is a term used in describing a technique for carrying out detailed market research on customers. This enables businesses to know in detail what their customers need and also what they want. This makes it easy for the company to focus on what brings results.

The details of the research are usually well organized and structured in such a way that the most important things are a top priority. One of such important things is the level of customer satisfaction.

This research is usually conducted when new products, designs, or processes are introduced so that you can get feedback from those who use them. It helps businesses organize and focus better since they know areas to work on.

The information needed can be gathered using different feedback methods. For instance, they can be in the form of individual interviews, live chats, passive feedback, customer support, online reviews, or through social media. But in all, the interviews are always in-depth and well structured.

Furthermore, the voice of the customer (VoC) will help a company to understand its customers’ purchasing or buying patterns. When you know this, you can easily assist them with the services or products they need whenever they come.

In order to get feedback from customers, you will have to ask questions. However, you must make sure that the questions you are asking are easy-to-understand and simple. It is important to ask the right questions when surveying customers and to do this, you will need to use the right survey tools. For example, if your focus is on customer satisfaction, you may want to use CSAT for your surveys but if it is customer loyalty, NPS surveys will work well for you. You can check out how questions are structured on NPS here: https://customerthink.com/net-promoter-score-survey-question-with-examples/.

What are the benefits of using the voice of customer tools?

There are lots of benefits that businesses can enjoy when they use VoC tools. Below are some of them.

  1. They help companies evolve into customer-centric businesses. This means that the customer’s interest is of topmost priority to the company and when this is so, services that are delivered are done to the customer’s satisfaction. This ensures that the company keeps having repeat customers.
  2. There is an increase in customer retention.
  3. There is an increase in revenue. When customers are given quality products or services, they keep coming back and also make recommendations to other people. As more people come, the business makes more revenue.

There are different kinds of customers. While an organization should know that every customer is important, the loyal ones are even more so.  More focus should be placed on these sets.

What some customers look for 

The following are some of the major things customers look for before buying:

  1. Functionality: They expect to find all the functions listed on the package or advertised
  2. Design: An attractive design makes it easy for people to pick a product.
  3. Convenience: A product or service will not be bought if not convenient to the user.

For more on what customers look for, you can click here.


One important thing every business should know is that businesses cannot survive without customers. Therefore, they have to use the tools that are available to study, understand, and satisfy their customers. This will enable them to retain the customers, attract new ones, and grow their businesses.

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