4 impressive ways your business can benefit from a responsive web design


Presence on the Internet is crucial for any business today. But the first step you’ll have to take on the journey of winning people’s hearts is creating a website that looks perfect, regardless of the device being used to view it. Responsive web design can help you achieve exactly that!

Experts from Alpha Efficiency gave us a list of 4 impressive ways your business can benefit from a responsive web design. So keep reading, as we decided to share it with you!

Rank higher on Google

When you are running a business website, ranking as high as possible on search engines is vital for building a large customer base. Responsive web design can help you with that.

In March 2018, Google announced that the mobile version of the page will be increasingly used for indexing and ranking. If your website is not optimized for mobile devices, it will be very hard for you to catch up with the competition. 

Also, creating different websites for mobile and desktop is not a solution – as it might lead to duplicate content. This means that search engines will be confused when it comes to deciding which version of your website is more important. Essentially, your two websites will be working against one another – requiring a lot of time and money to rank both well. Responsive web design can help you avoid duplicate content by providing a single version of a web page in several screen sizes and orientations. As the screen size and orientation change, so does the layout. This way you will never confuse crawlers again.

Reduce the bounce rate

The bounce rate is determined by the number of visitors that leave your website without exploring it any further. This can seriously harm your rankings, and it is usually a sign that something needs to be changed.

Having people stay on your website is crucial for your business – whether you’re selling products or offering services. Responsive web design plays a huge role here as it must convince the visitor to keep exploring your website. Without it, your bounce rate will probably keep rising.

However, the game starts before the visuals appear – with a page load speed! Website speed is very important, considering that many users expect a page to load within 3 seconds. If it doesn’t – they might bounce back to the results page and search for the solution somewhere else. A responsive web design improves page-load time by adopting responsive images and fluid grids. Your business will benefit from that.

Improve the user experience

Have you ever had the frustrating experience of trying to read a website on your phone only to be met with an ugly, hard-to-navigate screen? You can save your visitors from facing the same problem by implementing a responsive web design. 

Here are quick tips to improve the user experience on your website:

  • Start with a “mobile first” approach when planning a design
  • Make navigation easy
  • Apply minimalism – don’t put unnecessary elements on the screen
  • Improve content readability on mobile devices
  • Make sure your website fits any screen size.

This will make your business appear more professional and trustworthy. Improved user experience will also ensure that people are returning to your website or even recommending it to their friends. This is a great way to naturally increase your web traffic and improve conversion rates. Nothing beats the word of mouth!

Make more sales

More visitors exploring your website also means more sales. It has never been easier for someone to order a product by using a smartphone or a tablet. However, competition is fierce in today’s market and if your website is not optimized for mobile devices – people will shop somewhere else. 

It is also worth noting that people tend to use smartphones in stores, as they want to check specifications or online reviews of a product before showing interest and talking to your employee. You don’t want unnecessary obstacles during that process – and a responsive web design is the only way to be sure that a website is viewable by anyone at any time, on any device, no matter what their connection speed is.


When it comes to building a successful business, having a responsive website is one of the most important things to consider. Not only can a responsive website help your business reach a wider audience, but it also helps with keeping your visitors engaged. This will not only improve the user experience for your current visitors but also attract new ones who can benefit from the information on your website.

Whether you’re a small business or a large corporation, a responsive website can help you reach your goals.

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