Today everyone and their dog call themselves marketers: those who have completed training, received a specialized education, and even those who have watched a YouTube video on SMM or read a book on how to compose an email newsletter effectively.
Most of the market specialists are self-taught enthusiasts, which means that it’s not easy for a business to find a worthy candidate. And this is a matter of the utmost importance because due to illiterate marketers, the company incurs losses and spoils its image.
So how do you find a good marketer, and where to find one?
Determining Who Needs Marketers
Everyone needs marketers, and that’s a fact for the business that wants new customers and for those who want to retain their market share. Even bloggers today need a strong marketing team.
It all depends on the scale. For example, startups can address small business marketing consultants, and companies that are more or less on their feet can assemble a strong team of experts to build capacity. But they all need marketing power.
Marketers are those who combine the overall strategy of an enterprise with the ability to present a product well. In the entire business system, these are the people who don’t forget about the consumer, who, in fact, brings profits.
There are 4 areas a marketer is responsible for, regardless of the business niche:
How to Find a Marketer?
It is important to understand that the era of the passive search for specialists is over. And looking for experts on recruiting websites is no longer effective.
There are several ways to find a great digital marketer:
Typically, managers recruit employees according to the following formula: 40% – studying a resume with a description of education and experience, 40% – transparent communication at the interview, and only 20% – reviews of other specialists about the candidate’s skills.
But in marketing, this formula, unfortunately, is fundamentally wrong. Why?
Practice makes a good marketer. Education is good, but if a candidate cannot use the knowledge in practice, what is the use of it?
A marketer needs to be flexible, be able to make quick decisions, find solutions for each specific business, constantly follow trends, master new techniques, and test unknown mechanics. And this is not taught even in the best universities.
The marketer is a specific position, with often abstract job responsibilities. The resume may indeed say “Marketer,” but what’s behind that? Did the specialist develop strategies or just coordinate the launch of the advertisement? This is why it’s important to find out everything about the candidate at the interview and not just hire an abstract specialist by thinking that he can do everything.
How to Interview a Marketer?
The first stage is general questions to determine the potential of a person and learn about the experience.
The second stage includes questions for marketing managers. From general – how a person defines what marketing is, how to attract an audience offline, what other tasks a marketer performs – to detailed ones, for example, where to place a banner, how to define the target audience, and what to offer.
The third stage is a practical block. Now you can set a potential employee a specific task from your business and see how a person thinks.
You can also give a test task to see the candidate’s experience. It can be real-life cases, for example, how to increase the audience of the Facebook community, a sales text, or an exciting TikTok video. You can even set a bit complicated task and ask an applicant to create a video collage, create a clip in MKV video editor or use a particular free video editing software, for example, the Adobe Premiere Rush.
So you will see if you can entrust the marketing of your business to a person with potential and the right mindset.
Final Words
Some projects still perceive the presence of marketers as a tribute to fashion or business image support without realizing the real value of such experts.
But it’s also pretty difficult to find valuable marketers who would become the guiding star of your business. Follow our tips and check out the hacks for hire, so you can find a real marketing gem in the dust of garbage job applications.
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