Last week Lenovo announced to start their local manufacturing “Make in India” for Smartphone in India.This new local smartphone manufacturing will start in Sriperambudur, Chennai. Chen Xudong, President of MBG Group, Lenovo said “Lenovo is not new to manufacturing in India. We recognized the potential of India and we invested in PC manufacturing several years ago. Lenovo’s investment in the new manufacturing plant represents the potential we see in the Indian market and our long term commitment to our customers.“
Comparing with the reports, Lenovo Smartphone market in India has grown rapidly and now starting their smartphone manufacturing in India will increase the possibility of higher sales. Lenovo is known for bringing budgeting smartphones & this has become their USP to attract Indian audiences. With their new plant in India it ensures to have higher configuration phones at low budget.
According to the Press Release, they are hiring 1500 employees that will play major roles in quality check and testing.
Amar Babu, Chairman,Lenovo India said “The Indian Government’s thrust on ‘Make in India’ has opened up a plethora of opportunities for organizations looking to conduct business in India. Currently for smartphones, India is the third largest smartphone market in the world, according to IDC and we believe this an opportune time. Lenovo is transforming into a global consumer technology brand by differentiating itself on innovation and design. Today’s announcement reiterates India’s strategic importance in Lenovo’s global strategy and we are confident that this will propel Lenovo to its next phase of growth, diversifying beyond PCs into smart connected devices“
The company have already started with the supply chain operations and with start with the back-end operations. Once the manufacturing starts, we are expecting that the price for their products might reduce.