10 Effective Pinterest Marketing Tips in 2021

Pinterest is a visual social network, where users share images called “pins” and which are saved and stored on thematic boards. It is a very dynamic network and, above all visual. It is where you can find information on very diverse topics such as well-being, health, lifestyle, entrepreneurship, crafts, travel, and a lot more. Below in this article, we will cover the 10 Effective Pinterest Marketing Tips in 2021.

Many users turn to Pinterest for planning and inspiration and millions of people around the world use the platform each month to discover new ideas and bring them to life. In 2020, Pinterest users turned to the platform for guidance and inspiration on how to cope with their lives during the pandemic, looking for food, fashion ideas, and fun DIY projects and activities. They came with an open mind and left full of ideas to try at home. From this historic year, new behaviors acquired along the way will emerge, and we predict that they will be very important in the coming years.

Pinterest Trends

Each year, the statistics team at Pinterest looks at emerging searches to predict the top trends marketers should look out for over the next year. In last year’s report, Pinterest predicted 100 trends for 2020, and 80% of them came true. These ideas are a strategic way for brands to take advantage of the main themes and ideas that Pinterest users are starting to search, that are not yet trending, and that will become the next big thing. 

Pinterest as a Marketing Platform

The digital ecosystem of social media seems to be dominated by brands such as Facebook, Instagram, YouTube, and Twitter, as these are the social networks with the largest number of active users in the world. However, when bearing out digital campaigns, a lot of companies and offices tend to direct their gaze (as well as investment) towards newer social networks, but of course those with large strategic capacity: Pinterest, is one such platform, it already even has about 300 million users.

Although Pinterest may not be perfect for every marketer in every industry, it does offer a great opportunity for many. Additionally, Pinterest users are the 14th biggest spenders of popular social media users – nearly twice the money Facebook users spend and three times the money Twitter users.

However, Pinterest is actually a pretty simple social media network when it comes to lead generation. Pinterest is a must-have source of inspiration for everyone today. This is an opportunity for you to create a new entrance to your world and to your sales funnel. To generate sales through Pinterest, you will need to understand how the platform works and what users expect. Tell your story to your audience through boards and “pins”, and sell through Pinterest!

Aside from referencing on10 Effective Pinterest Marketing Tips in 2021Pinterest Trends, there are more ways to market your products using the platform. Here are more marketing tips on Pinterest in 2021.

Top 10 Tips for Marketing on Pinterest in 2021

• Configure Pinterest like a pro

Pinterest is above all a social network, just like Facebook and Instagram. However, you can create a professional account to get exclusive features (such as a link pointing to your site, good for your SEO).

Here are a few tips:

• Add New Pins

A pin is simply any image or video that someone decides to save to Pinterest. However, for business accounts, the link is more important than the image itself: Each pin is linked to the original source, which makes Pinterest a great source of referral traffic.

• Gain Many Followers

Pinterest users (also known as Pinners), save a lot of things, for example to date, they have saved an incredible 100,000 million Pins. Other users can follow your entire account or only specific boards that are of interest to them. Once they follow you, the Pins you save will appear in their feeds.

• Optimize Your Boards

Create boards that are niche-specific instead of naming them with generic titles. Don’t forget to add a description, a few hashtags and most of all, select a cover photo that will instantly grab the attention of other users. 

• Create images that Pinterest users enjoy and look natural.

Whether you decide to create an image yourself or locate one on the internet, picking pins that people notice, and click on, it really has its science. Here are some data-backed pin composition tips:

• Elongated images get more repins. They take up more space in the news feed when people scroll, so people have more opportunities to be interested in you. The 2: 3 form ratio works more prominently than thin and stretched images.
• Reddish and orange images get 2x more repins than bluish images. Think warm colors, and leads might start showing up a little faster than usual.
• Branded photos without faces have 23% more repins, as opposed to those with faces. Remove the faces from your images as much as possible. Moreover, Medium-light photos get as much as 20 times more repins than images that are very dark.

Use this data as a starting point, but definitely keep testing to find out what your audience likes to discover, “likes”, repins, and clicks.

Tip: One other thing you can do when venturing into Pinterest is to remove image background using online tools like Removal.AI that removes your image backgrounds to give you that professional look that your photos need and deserve. 

• Use your descriptions well

The following is the description of your pin. Keep your text short and attractive, typically 100-200 characters work best while leaving room for a shortened URL. For this one, you will want to involve a short, detectable URL on all of your pins, this is because Pinterest does not prohibit such links as they do on the pin’s particular URL. Offering a link in the summary box will grant your followers more opportunities to click, perhaps even becoming leads.

• Add a relevant hashtag

Make it easier for people to discover your pins by including one or two relevant hashtags. However, don’t overdo it. Salesforce found that on Twitter, tweets with one or two hashtags receive 21% more interest than those with three or more hashtags. It’s worth noting that Pinterest is not Twitter, but it is good practice for cross-platform use.

• Promote your pins elsewhere

To get the most out of your pins, you have to get off Pinterest. Just like you would any other content platform, you have to promote your boards and pins to get the most out of them. There are a myriad of stuff that you can do here, from allocating distinct pin links to more social networks, to inserting your lead production boards on your site/page or blog. You have the world at your feet. So go ahead, get creative. The more eyes are on your pins, the more sales opportunities you can generate.

•  Organize your content upstream

Pinterest is based on sharing images called “Pins” that you pin to your boards. This system will give better visibility to your product range, be sure to organize your images according to the message you want to convey. Organize your boards into mood boards rather than according to the characteristics of the product. If you sell fashion items, prefer an array called “casual-chic look” rather than “pants” or “shoes”. Bet on storytelling, create an atmosphere. Your Pinterest account becomes a way to unite your community around your story!

• Publish quality graphic content

Pinterest users, like Instagram users, demand high-quality visuals. Each image (or pin) must be carefully chosen. Always prefer an original visual, although you can supplement your tables with bank images if necessary.

Even if your product looks great, don’t just take a simple packshot, put it on the scene! An example like the image above from officedeskmat.com. They use a contextual image to show how their products look on the desk. Help your audience to project themselves with your product. 

This will attract the attention of your target, then you will increase their engagement, and finally, you will generate sales!

• Use “Rich Pins”

You can drive traffic to your website through your posts. Pinterest offers Rich Pins, a feature that allows you to enrich your Pins with a link to an app, web page, blog post, etc. These Pins are a great way to drive traffic to your site for several reasons.

First of all, they offer you a free and efficient way to generate quality backlinks to your site, a must for SEO. Then, these Pins help generate engagement in your community. Push your listeners to take certain actions on your site through Rich Pins.

For example, you can offer them the opportunity to subscribe to your newsletter. Finally, you can directly generate sales by entering the characteristics of your product and its price. Your “rich Pin” becomes your product sheet and is displayed to as many people as possible!

• Use Pinterest’s e-commerce features

Did you know that Pinterest gets over 2 billion searches per month? Good news, thanks to the platform’s search ads, you can target your audience based on their queries, and therefore their interests.

It is also possible to retarget visitors to your website, or prospects to your database! Pinterest is full of features allowing you to highlight your Pins, your videos, etc.

Feel free to experiment with different sponsored ad formats, you’ll get to know your audience’s tastes, and optimize your posts as you go!

• Measure the effectiveness of your content

Performance measurement is essential in all digital marketing strategies. Keep an eye on your publications, follow your visibility and measure the responsiveness of your audience.

Pinterest Analytics, accessible via a free professional account, allows you to analyze in detail the impact of your content. You can thus have a clear idea of ​​your notoriety, your visibility, the suitability of your content in relation to your audience, etc.

You can also track conversions based on your marketing goals! Keep an eye on your statistics, and optimize your publications!

Your Turn

Pinterest is not the most used social network or with the largest number of followers, but it does claim to be one of the most segmented. eCommerce related to decoration, art, or the world of fashion must have a mandatory presence on this platform. Even though there are other social networks, Pinterest is the mysterious stranger that everyone is attracted to.

A lot happens before people convert to leads, so if you find your lead generation number stalling or declining, look for the holes in the Pinterest bucket by further researching referred users and the clicks.

So now that you have all this information, use it to help you iterate on your strategy. In no time, leads will flow to you; the evidence you need to keep up with this popular social network. So go ahead, take care of it!

Author Bio:

Yen Pedrajas is an eCommerce and digital marketing writer who loves to share ideas and create strategies about social media and content marketing for start-ups, small and medium businesses. Read her work at Medium.  

Currently, she manages public relations for Removal.AI, an AI-powered technology that can automatically remove image background and a photo editing software used for photo editing ideally for eCommerce, printing and all other app and web development purposes.