Top 10 Digital Signage Content Ideas for 2022
Digital signage is highly effective in grabbing the attention of your target audience. However, coming up with engaging and relevant content that distinguishes you from competitors can be challenging. There are 1001 content ideas you could display, such as promotions, directories, restaurant menus, social media posts, or motivational quotes. These barely move the needle, so here are the best digital signage content ideas to showcase in 2022.
1. Market Trends in Cryptocurrency and NFT
Cryptocurrency and Non-Fungible Tokens (NFTs) use has exploded in recent times. They’ve become so widespread, Africa’s crypto market grew by $105 billion between July 2020 and June 2021.
Whether it’s a fad or not, the feverish interest NFTs and cryptocurrencies have created is undeniable. You can quench customers’ thirst for knowledge by displaying a dashboard containing crypto market trends, stock market style.
The digital signs could show updates on profit margins, industry news, milestones, and the latest trends.
2. 2022 World Games
Birmingham, US, will host the 2022 World Games from November 21 to December 28. These are typically games not featured during the Olympic Games, such as:
- Drone racing
- Kickboxing
- Bowling
- Tug of war
You can keep your target audience updated by announcing the schedule on your Facebook and Twitter social media accounts. In addition, share it on your other platforms like Instagram feed and YouTube channels for greater reach.
3. Queen Elizabeth II’s 70th Anniversary
If still alive, Queen Elizabeth II will mark the Platinum Jubilee anniversary on February 6. It’s one of the most auspicious anniversaries as it recognizes her 70th year on the throne since inauguration in 1952.
Sharing this exciting day with your visitors through your digital signage solution will keep them glued. Set a reminder on your digital calendar and celebrate the anniversary with employees.
4. 118th Congress Elections
On November 8, the United States House of Representatives will hold its elections. It will be the first election affected by redistricting after the 2020 census. Sharing such an event on your digital signage screens is bound to keep your guests engaged.
Keep sharing the highlights and announcements on other platforms, utilizing hashtags to stimulate mentions and shares.
5. 2022 Winter Olympics
Another momentous sporting event is the 2022 Winter Olympics that will take place in Beijing between February 4-20. The Winter Olympics cover sports such as bobsledding, snowboarding, and ice hockey, cheered on by patriots and sports enthusiasts.
If you air the Winter Olympics on your digital displays, customers will be in for a treat. Update them on scheduled events during the Olympics and post high achievers to celebrate them.
6. India to Become Most Populous Nation?
China has for so long been the world’s most populous nation. If anything, data suggests that China had 28% of the world’s population way back in 1750. That is about to change.
Statistics show that China’s population is at 1.44 billion, while India’s stands at 1.40 billion as of December 2021. Further, China has a declining fertility rate of 1.3, while India is at 2.24 as of December 2020.
Current projections suggest India might surpass China as the most populous nation in 2022. You can inform your guests about this interesting fact while showing the population counter on the digital signage displays.
7. Meteor Showers
Your science-loving audience shouldn’t feel left out as there is a festival of meteor showers throughout the year. These are streaks of light that radiate in particular regions in the sky at regular intervals on a specific date.
They are quite a spectacle and would make for a good show, even for non-astronomers. Here’s the schedule for 2022, so set reminders for the following dates on your digital calendar:
- January 2-3
- April 21-22
- May 5
- July 29-30
- August 11-12
- October 8 & 20
- November 5, 11-12, & 17-18, 2022;
8. Sundance Film Festival and Coachella
The Sundance Film Festival opens on January 20 and ends on January 30. The festival hosts discussions, film events, workshops, and parties for approximately 50,000 attendees.
Coachella is another arts festival but aimed at the music industry. It features established as well as emerging artists.
Both these events are some of the most significant art festivals globally.
9. Super Bowl Sunday
The Super Bowl is a championship game and is one of the biggest sporting events globally. If you show the 2022 Super Bowl LVI in real-time, you will have an appreciative audience.
The NFL traditionally schedules the game on the first Sunday of February, which translates to February 13. Remember to include details like tickets and event information.
10. Mardi Gras
February 18 ushers in the official carnival season with Mardi Gras (Fat Tuesday). Mardi Gras is a Christian cultural celebration that ushers in Lent.
It features picnics, floats, and lush parades that make for excellent viewing. Using your digital signage resources for such entertainment could encourage glowing customer testimonials.
Conclusion – Why Digital Signage is Vital in 2022
The primary purpose of digital signage is to inform, entertain, and engage visitors. 2022 offers plenty of promise to display news bulletins, calendars, graphics, or interesting facts.
Some of the best digital signage content ideas in 2022 include showing the Super Bowl, Congress Election proceedings, and the various arts festivals. You will increase customer engagement by displaying the highlighted events, trends, and celebrations with guests.