Get more corporate gigs for your band with these 6 tips

Corporate gigs are the dream for many bands. The potentially shorter sets, big paychecks, and plenty of contacts make them highly sought after in the music world. However, it’s not always easy to break into the corporate gig circuit, but there are a few tricks that can help you. Here are six tips to promote your band for corporate events.

Design eye-catching live music posters

The key to any marketing strategy is to showcase your message in a place your ideal audience spends most of their time. In this case, you want to reach corporate business people. And where do corporate business people spend their time? At work! Which is exactly where you should hang your live music posters.  

Many office buildings and businesses have cork boards in the entryway. Design some eye-catching posters to hang around town where corporate event staff will be able to see them.

Of course, you’re busy learning the next show’s set and probably don’t have time to design posters from scratch. Luckily, there are thousands of templates for live music posters available online from websites like PosterMyWall.

Simply find the template that best fits your band’s style, customize the design to perfection, and you’re ready to print. You’ll have businesses lined up to hire your band in no time!

Get listed on online directories

When a business is looking for entertainment, like most people, they head to the internet. The most common place to find corporate bands is on online directories, so make sure your band is listed!

Most online directories are free to join. Just create a login, update your band profile, and you’re good to go. The hard part is knowing which directories to use. There are dozens, if not hundreds of them. Some might even serve specific areas.

To determine which directories would be best for your band, do some quick research on how to find corporate bands in your area. Whatever pops up, that’s where you need to be — since it’s likely the same path businesses would take when looking for talent.

Be specific with your advertisements

Not every band is right for corporate events. Could you imagine what would happen if a major corporation hired Guns N’ Roses for their formal networking event!? Because entertainment is such a big part of a corporate event, organizers make sure to hire only the bands looking for corporate gigs.

To differentiate your band from the pack and send a clear message to organizers, make sure all your marketing efforts are specifically geared toward corporate gigs. Yes, you might play shows at house parties or bars occasionally, but it’s important to let businesses know you’re specifically looking for corporate gigs. It makes their job of identifying the right act easier and boosts your chances of getting hired.

Look and act the part

It’s fun to “look like a band,” but that’s not always what corporations want when they hire for gigs. Especially for formal events, businesses would want a band that looks and acts the part — no stagedives or smashing TVs!

As the old saying goes, “Dress for the job you want.” Remember to maintain a corporate-friendly image at your shows and in all your marketing materials. That doesn’t mean you necessarily have to wear a suit and tie at all your shows, but just remember to keep it business appropriate.

Develop your range

Businesses are always throwing parties and events, but they might not always have the same theme. If your band has an impressive range and can perform a wide variety of styles, your first corporate gig could easily turn into several if they hire you for future events!

It might take a lot of work for your band to learn that many songs in various styles, but it’ll be worth it if you can become the sole entertainment provider for an entire company. Whether they want a rockin’ 50’s party or a cut-down acoustic folk sound, you’ll be right there to provide!

Post plenty of band flyers and videos on social media

An incredible 90% of the U.S. population uses social media, and that includes corporate big-wigs looking to hire bands for their next event. If you want to get discovered, build up your social media presence with plenty of high-quality posts.

Similar to your live music flyers, you can also find templates for band flyers and videos on PosterMyWall to give your social media pages the facelift they need. Showcase your style and post teasers of songs and performances that will make any business want to hire you for their next event. You never know who’s watching, so make sure they’re good!

Get your band on the corporate gig circuit

There are tons of benefits to getting your band on the corporate gig circuit, but that’s easier said than done. If you want to get the attention of the business big-wigs, hang plenty of live music flyers around town and in offices, get your band listed in online directories, be specific with your advertisements, think about your band’s image, build your range, and post plenty of quality band flyers and videos to your various social media channels.

When businesses see your amazing marketing materials, they’ll have no choice but to hire you for their next big corporate event!