Why is Google’s PASO a Game Changer

Did you know that a search result served by Google’s Search Assistant has a 187% increase in click-through rate compared to normal search pages? This has caused PASO (Personal Assistant Search Optimization) to come to the forefront of online marketing because it is a new space where a lot of money can be made. Here’s a short history of Google’s Personal Assistant, why PASO is necessary, and what strategies are effective.

Why is Google's PASO a Game Changer

Google Assistant – a Short History

Surprising SEO companies from London to Los Angeles, Google come out with a new assistant superseding Google Now around three years ago. It was created to overcome the shortcomings of Google Now. It was also designed to expand the platform in a way that converges with recent research done in the fields of artificial intelligence, machine learning, and natural language processing.

This means that Google Assistant uses state-of-the-art tech to make sure it answers user inquiry precisely and informatively. It’s tech that gives Apple’s Siri and Amazon’s Alexa a run for their money.

In fact, when Google Assistant first launched, it caused an uproar about the ethics of a bot that can oftentimes be mistaken for a human. The opposition groups argued it poses extreme ethical and moral dilemmas, and it can be considered fraud. But, in the end, like so many other technologies, it was adopted into the mainstream without much problem.

Why Should You Care?

You might be asking yourself, why should you care? Google doles out new tech every other week; how is this one special? Well, there are a few things that make knowing how Google Assistant and PASO vital to learn for any person who runs a local company, a blog, or any kind of business:

A New Way to Advertise

Whenever a new platform comes along, the ancient proverb “the early bird gets the worm” applies. If you look at Google’s search page and SEO, it has become rather standardized and there are no chances of making a huge sum of money there. Basically, every company does the basic amount of SEO now, so competition is extremely fierce.

As we mentioned, it hasn’t been three years since Google Assistant emerged, and many companies don’t even take it into consideration – the field is wide open for you to make the first step into the market where supply is much lower than demand. Your company is guaranteed consistent growth over the next few quarters.

Google Assistant, Amazon’s Alexa, and Apple’s Siri all, arguably, saw a rise in popularity for one reason, and one reason only, and that was how versatile they are. Whether you are relaxing in your couch and want a question answered quickly and just say, “hey Google” or you’re walking down a street and don’t have time to type, you can rely on these assistants.

That is a very strong feature to appropriate and take advantage of to further your business interests. A consumer being able to buy your products or book a table at your restaurant with a simple voice command is a useful service you can offer with PASO.

A Projected Rise

And the straw that breaks the camel’s back is the fact the use of Assistants are projected to rise higher and higher in the coming years. Due to the ever-increasing intricacies of assistants and their improving ability to recognize speech and offer useful services, they are almost becoming a vital part of our day-to-day life. That’s why whether you offer bespoke software or handmade trinkets, you need to get ahead of the curve and adopt PASO.