ASUS Will Soon Start Local Smartphone Manufacturing In India, Andhra Pradesh
ASUS today announced the commencement of Local Smartphone Manufacturing in India, Andhra Pradesh. The announcement was made through Social Media. The company released a video on YouTube regarding the news. ASUS has partnered with Foxconn to manufacture Smartphones. According to the sources, they will kick-start the operations by first, releasing the Zenfone 2 Laser followed by the Zenfone Go.
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According to the source, it is believed that the company will manufacture around 1.5 lakh smartphone units. Peter Chang, Regional Head of South Asia & Country Manager of India said, “India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market.” later he added “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”
ASUS isn’t the only one who has started manufacturing their products in India. Last month we covered a similar news about Lenovo to start their Manufacturing in India & now it’s ASUS. The company is expecting to have 80% of sales in India by the end of this financial year. Doing this, we can expect to have better sales & less prised Smartphone.