Key Instagram Metrics for Businesses

Key Instagram Metrics for Businesses
Key Instagram Metrics for Businesses


With more than 1 billion active monthly users, Instagram is one of the largest social media platforms. It is an excellent platform for branding and business promotions. When you use Instagram for business, the following key metrics should be regularly tracked:


Reach is one of the most important metrics for monitoring on Instagram. It shows how many unique accounts have seen your post and the traction being created by the content. The more your reach, the more brand awareness, and visibility the content will generate. Reach is different from Impressions and the two should not be confused. Reach denotes the number of unique accounts that have viewed your content. Impressions show the number of times your content has been viewed, even if one account has viewed it more than once. Reach is generally a better metric to track than Impressions. There are many analytics and tools available in the market that can track these key metrics.

Engagement Rate

Nearly 70% of the Instagram content is never seen by the users. This is a whopping number and can damage any business severely. If your potential customers do not see your content, it cannot generate any leads. Engagement rate is a key metric that shows how users are reacting to your Instagram content. The more likes, comments, shares, and mentions your content gets, the higher is the engagement rate. Tracking the engagement rate can be particularly helpful for assessing the effectiveness of a partnership with influencers. This will help you to assess profitable associations and avoid unsuccessful ones.

You should not track engagement rates daily. It should be ideally done on a weekly or monthly basis. If you have 500 followers during a week with 50 likes and comments, then the engagement rate will be 10%.

There are resources like Followers Gallery that can help your content get free Instagram likes. It can also generate free Instagram followers. It can help your Instagram content get the desired engagement and visibility.

Click-Throughs from Bio Link

The link provided in the bio of your business account takes the visitors to your website. It can drive organic traffic to the website and increase your brand’s visibility. You must monitor the click-throughs from the bio link. This gives a better understanding of whether the bio link is generating the desired traffic to your website. It also provides insights into whether potential customers are interested in your products or services. It is better to shorten your bio link to keep it uncluttered.

Follower Growth 

Follower growth provides an idea of whether your content is reaching unique users and catching their attention or not. Considering only the total followers may not provide the correct picture on your Instagram campaign’s effectiveness. You should analyze the follower growth over time. If you started with 1000 followers and added 100 followers in a month, the follower growth rate is 10%. If the follower growth rate is not improving, then it indicates stagnation of your Instagram campaigns which may need a makeover.

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