Tips from SEO Expert for Improving Your Search Ranking Results

By Sarala Vanga On Jun 6, 2020

Statistics reveal that 93% of online interactions are initiated by using a search engine. Hence, it is of pivotal importance to focus on optimizing your site for improving your SERP rankings. Your business could record phenomenal growth once you achieve higher rankings for your business. All business owners are focusing their attention on boosting their visibility and some of them are thinking of adopting shortcuts. However, you must realize that there is no shortcut to success and that SEO is all about patience and dedication and it takes time to reap the benefits and see positive outcomes.

If somebody is making false promises of quick outcomes, you must switch the alert mode on. You must work hard towards consistent improvement in your site’s visibility and rankings. Here are a few expert tips for boosting your business’s visibility and improving your rankings on the Search Engine Results Page.

Focus on Building a Robust Foundation

As per Searchenginejournal.com, your SEO campaigns would be a total failure if you are having poor information architecture and if your website structure is not up to the mark. Your rankings would be adversely impacted if users find it difficult to navigate on your website. Moreover, your rankings would surely take a beating if Google finds it challenging to scan your site.

You must focus your attention on performing a meticulous technical SEO audit. You must realize that the Google algorithm boasts of numerous signals along with machine learning for determining your search rankings. If you focus on boosting SEO fundamentals you are sure to gain a competitive edge.

Moreover, you must pay the utmost attention and give top priority to fixing duplicate content on your site. Duplicate content issues generally seem to be certain technical issues. A common duplicate content issue is having many versions of a specific page. This issue could be taken care of by coming up with perfect redirect rules.

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Give Mobile Optimization Top Priority

Your website must essentially be mobile-friendly since Google has already introduced the amazing mobile-first index. Hence, it is critical for your website to take the mobile-friendly test and come out with flying colors. Mobile-first indexing implies that henceforth, Google would be using the page’s mobile version for the purpose of ranking and indexing. It is best to concentrate on doubling mobile tasks and overall performance.

You must identify the tasks that visitors wish to perform when they come to your site. Make sure that they are able to smoothly perform these fundamental tasks without any hassles. You must determine precisely what are the top goals or objectives of the visitors to your website. You must make sure that the visitors are able to fulfill those goals seamlessly on your mobile site.

Google is all set to utilize page speed as a key factor for mobile search rankings simply because most mobile connections are often relatively slower as compared to PCs. Fast loading time is the way to go on your phone and other mobile devices. You may seek the professional assistance of a reliable and competent SEO company such as https://www.seosingaporeservices.org for prompt and perfect SEO solutions.

Do Not Forget To Use Alt Tags

You must make it a habit to use alternative text descriptions or alt tags while describing your videos or visuals (still images). Alt tags are useful in allowing search engines to easily locate your webpage that is of crucial importance particularly for people using screen readers or text-only browsers.

Publish Relevant & High-Quality Content

Content has always been the king and it is a core factor that helps in improving your search ranking results. There is no viable replacement for high-quality unique content. Top-quality authentic content, custom-tailored for your precise target audience, would boost website traffic that would, in turn, enhance the relevance and overall authority of your website.

Focus on fine-tuning your web content writing skills. Always focus on keeping your content fresh and updated. Consistently updated website content is regarded as the most effective pointer of a website’s relevancy.

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Conclusion

Search engine optimization is here to stay. Your website must focus on SEO right now and even in the years to come. We have discussed some superlative tips from SEO experts to boost your search engine rankings. You may follow these expert tips to achieve your SEO goals and aspirations.