4 Best tips for writing compelling Ad copy in 2022
Building new creatives can often overlook ad copy. Design can sometimes blind us to the message itself. Your website traffic relies heavily on the copy. Your ad copy should be compelling, concise, and clear, regardless of whether it has a headline or call-to-action (CTA).These four recommendations will help you improve your ad copy and craft a message that converts browsers into buyers.
1. Provide a solution to viewers’ problems
The most common approach to writing an ad headline is to plug in Madgicx’s AI copywriter keywords. It is what a visitor will read first.
Even when using keywords you’re bidding on is important for Quality Score, your bid doesn’t stand out when everyone uses those keywords. Advertisement headlines must reflect the visitor’s end goal.Ads are clicked because they promise to solve a problem, not because they think they check all the right boxes.
Before creating an ad, consider what the other end-user wants and how your headline can assist.
Consider the ads that appear when you search for “sell books”:
Students and readers are likely to search for this query in addition to writers and publishers. It is the very first ad: sell your books for cash.
They don’t push the quality and features of their service. It informs viewers that they can get cash for their books via the service.Focus on how you can solve your customers’ problems in your ads.
2. Examine emotional triggers
Sometimes people browse casually to find out what solutions or services are available to a potential problem, rather than looking for a particular website for an end goal.Please motivate these visitors. Emotions are a great way to motivate them.Logic alone won’t guide people in making decisions. Emotions drive people instead.They will click through if they feel fear, anger, or disgust when reading something.
You can see examples of trainer ads here:
Ads describe services most often. The only thing that is apartfrom them is their prices and locations. Such ads can work when competition is low, but for most keywords, they blend in.
3. Concentrate on the benefits
Please do not spend time stating how great your brand is in the body of your ad. Tell visitors how your brand will improve their lives and motivate them to take action. You should describe how you can help visitors in your ad by using “you.”
For a pet insurance example, in the first ad, the copy states:
- Save (5%) for the visitor
- What visitors can do to cut costs without sacrificing coverage
- Any licensed vet may use the plan (convenience)
- That’s in contrast with the ad just below it:
- What does “Save Big” mean? Where?
“Visit Today” is not required if someone is already searching for you. Ad space is wasted.
4. Implement FOMO
The fear of being left alone can influence visitors.You can drive conversions with loss aversion in your ads.Countdown timers run in real-time are the easiest way to implement this online.
Humans are motivated by loss more than gain, so timelimits are instilled in these ads.Robert Cialdini mentions shortage as one of the six principles of persuasion in his book Influence: The Psychology of Persuasion. By showing the sale ends soon, you create a sense of scarcity.Convincing ads are a powerful tool to drive conversions with intense online competition. You’ll get ahead of your competition if you follow the above tips.